BEING SOCIAL

 Let us look at the smart and social landscape.  we can slot people into four quadrants namely:

1. Not Smart and Not Social: These people are Invisible and except for people that have relationships with them, others won’t notice that they are missing.

2. Not Smart and Social: These are Noise Generators. With the barrier to entry for any social media tool being so low, they talk a lot but the value of what they say is questionable.

3. Smart but Not Social: These are Hidden Gems. I have to be careful here as there are many people in this category that are not “hidden.” Their work is so valuable that others will amplify it for them.

4. Smart and Social: These are Amplifiers. They bring a lot of value and begin social they know how to amplify their value.